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Is It Better to Market Porn with PPS or Revshare?

Webmasters who make money from marketing porn usually do this by sending surfers, through affiliate links, to sign up as members of particular online sex sites. However, when a newbie adult webmaster looks for his or her affiliate links, the choice can be a little overwhelming. Should he choose PPS or Revshare? Should he offer trials? What about consuls? Making decisions about this can be a daunting task for the beginner. So let’s have a look at some of the main linking terms:

Consuls:
Whether or not to use consols (pop ups) to help you make money from your links. You will find a post here about this.

Pay Per Sign Up:
Pay Per Sign Up (PPS) is based upon the payment a surfer makes when he or she signs up for membership of a porn site by clicking through your affiliate link. The amount the surfer pays (and the money you make for the sign up) will vary according to the type of sign up and the sponsor.

Smaller sponsors will offer as little as 5 dollars PPS, while other larger sponsors can offer up to 100 dollars PPS (especially if they are promoting a particular site at that time). The average PPS I have found to be around 35 to 45 dollars.

PPS rates will also vary according to the type of sign up made (for instance trial or full membership). You should be given this choice to market via your affiliate links.

Trials:
Many porn sponsors offer ‘trial memberships’. Basically, the surfer signs up by giving their name, address and credit card number. They then have so many days to view and download videos and pictures from the porn site they have chosen (and often from others within the membership scheme also). After that set time, if they haven’t cancelled their credit card payment to the sponsor, they will be billed for full membership.

Trial memberships can vary in price from absolutely free (Asian Chicks American Dicks for example), to one, two or five dollar trials. This is good value to a surfer with a fast internet connection, because they will be able to download a whole lot of porn in that short time. However, the sponsor is obviously hoping that they wish to remain signed up or are unable to get all the porn they need before their time is up.

Some trial porn site memberships offer only limited access to the full membership sites, but usually still enough to make the trial membership worthwhile. Obviously the sponsor hope that ‘glimpses’ of what they are missing will further tempt the surfer to remain as a full porn site member.

PPS and Trials:
If you choose to earn money by PPS, you will often be given the choice of whether you want your surfers to be offered a trial or not. This will very much depend on the porn site or group of sites you are promoting. The one time payment you get for a trial membership sign up will not usually be much less than the one time amount you are paid for full membership, so, in my opinion (and of course opinions do vary on this) trials are well worth considering for PPS, particularly as you will be competing in a market where so many other adult webmasters will be offering them.

When you may not get the full PPS amount:
Sometimes you will opt for trial PPS, or just PPS, as your affiliate link, but the sponsor will be unable to achieve this, perhaps because the surfer’s credit card cannot be accepted for various reasons. In this case some porn sponsors offer the surfer other options (telephone payment, cheque payment etc). If this happens, you will still have made that sale, but the money you receive for it will be based on revshare amounts, often with the charges for the transaction taken out first, so payment will be quite small. Either way, you should still get paid for the sign up.

Thinking about PPS:
What you have to remember is, if you choose PPS, you will receive only one payment. If the surfer decides to remain with the porn sponsor and pay monthly, you will receive no more payments for this. Therefore, although PPS can be a very good way to make money quickly from porn, you need to think about your options carefully. For instance, do you think the surfer will remain with the sponsor after their trial or first three months? Is there enough sex on offer (or of the particular niche they are looking for) for them to consider it worthwhile to remain?

Not all porn sponsors offer PPS. In this case you will usually be offered different grades of Revshare.

Revshare:
Most porn sponsors offer Revshare and many offer you the choice of Revshare or PPS, so in these cases you have to weigh up the pros and cons and try to decide which is the best to use when you market porn for a particular sponsor.

With Revshare, you will get a percentage of all payments made by the surfer to the porn sponsor. This can vary, but many sponsors offer between 50 and 60 percent, some even more. Some sponsors will deduct the cost of the payment transaction before working out your percentage, others will give you a percentage of the gross amount paid.

Revshare payments are not a ‘quick money making fix’. Your first payment could be as small as 3 or 4 dollars or even less (and you will have to wait for it until your money made for that particular sponsor [or, if CCBill, that week or month] has reached a minimum amount). Nevertheless, over time this can give you an ongoing income which can come in handy during ‘dry spells’ when no one seems to want to sign up with your porn sponsors, and we all get these.in varying degrees.

Revshare and Trials:
Many sponsors who offer only Revshare still give you the choice of whether or not you offer your surfers a cheap trial. Trial conversion payouts for Revshare are very small, as they really are a percentage of the amount paid at that time by the surfer. Personally, if one of my sponsors offers only Revshare, I tend to opt for no trials (unless I know the site has loads of content in the niche the surfer is looking for), but that’s just personal to me. In any case, some sponsors do not give you the choice and will offer your surfer a trial whether you want them to or not.

Making Decisons about Revshare, PPS and Trials:
So which should you decide on, Revshare or PPS? Trials or no Trials?

The decision is, of course, up to you and the way you want to make money when you market porn.

• When comparing the option of Revshare versus PPS (if you have the choice), you need to think about whether you prefer to make money quickly or have an ongoing income.

• You also need to ask yourself whether, if you were that surfer, the sponsor would offer you enough porn to make a prolonged stay worthwhile. This will apply to trials also.

• Deciding on Revshare or PPS can also vary according to niche. For instance, if you are marketing a very specific niche and you know that very few sponsors (apart from yours) have enough good content to appeal to your surfer, then you can make a fair guess that he or she will want to remain with your sponsor. Revshare in this case could seem like the best option.

• However, if your blog or site is aimed at a very widely covered porn niche (teen for example), then you have to remember that there are thousands of sponsors out there offering this niche, so why would the surfer want to remain with the one you are marketing after the intitial sign up?

• Nevertheless, even in more general niches, you could find a sponsor who offers something you feel is so specific that, once your surfer has signed up, they may well want to remain.

• Your sponsor could also be offering access to a load of other sites with membership which will interest your ‘general surfer’ for a long time. Again, the decision has to be yours.

When you begin your career as an adult webmaster who wants to make some serious money out of marketing porn, the choice of Revshare or PPS, trials or no trials can seem like just one more hurdle to overcome. I myself went for PPS with cheap trials wherever I could at the start, because I needed to make money quickly. Now, after some time, I am trying out other options.

And you can always experiment to see if you want to change your mind. Here is one way to do this:

Testing Revshare against PPS:
If you are getting a very high rate of sign ups for one particular sponsor (and particularly if it’s for one specific site) and your links are all PPS, you could always try a blog or two with Revshare links instead (you will need to make these completely separate blogs or sites so as not to confuse your surfers) . You will need to monitor these closely (via stats and the campaign codes you use), and remember that it will take time for your new blogs or sites to get enough clicks to make a fair comparison, And then, a few months down the line, you could well get the answers.

Conclusion:
Whatever you choose as a linking plan when you set out to make money from selling memberships to online porn sites, remember, it is often your choice and nothing is set in stone. You can always change your mind. The good thing about being an adult webmaster is that you usually get several choices on how you make some cash in this game, so why not use many of them and learn as you go along?

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