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Make Money Market Porn - Marketing Terms

• I will add to this post as I discuss new terms. There are so many terms used to market porn that many adult webmasters have to ask each other what they mean. However, the list below you will have to understand if you are to make money in the porn selling business:

• Technical Terms:

• Free Sites: A free site is a 4 page site consisting of a warning page, a landing page with links to 2 more pages, each containing a set of thumbnail images which all open out into larger pictures (or video clips) hosted by you.

• Free Sites provided by sponsors: These follow the same marketing and placement method as normal free sites, but they are hosted by your sponsor - you simply link to them via a text link, a small picture or a banner. Note: Many adult webmasters feel that free sites are part of a bygone era and suggest it would be better making porn blogs instead, but free sites can have their uses. The links to the sponsor provided ones are often keyword rich, which is great for SEO purposes and for this alone, you may consider using them. Another use for a free site is when a sponsor has good content but limited galleries to offer you for blogs. Building a free site could then be worth your while.

• TGPs: A TGP is a thumbnail gallery. It will be one web page, containing a number of small pictures. Each picture will open up to a larger picture, hosted by you. TGPs have a number of rules you must follow to get them submitted to the top directories (such as how many thumbnails per page and how many outgoing links you are allowed). If you are interested in making TGPs, do your research first. I would suggest starting at adult webmaster groups like Netpond and checking out their massive range of teaching material and other online help.

• Fake TGPs: A page made out of POTD’s from your sponsors. These will change daily and all will link to the big picture on the sponsor’s servers.

• POTD - Picture of the day: This will be either a thumbnail which changes daily and opens onto a larger version of the picture at the sponsor’s site, or a text link to the large picture.

• VOTD - Video clip of the day: The same as POTD but opens onto a video clip which changes daily.
• FHG - Free Hosted Gallery: Picture and Video galleries hosted by a porn sponsor on their servers. These will have either thumbnails which open to big pictures, or one or more free video clips. The ideal FHG will also have some keyword rich descriptions on the page and in the link the sponsor provides you to the FHG. FHG’s can be used in a number of ways. For instance, you could link to them with a text link, or with a blog post containing a thumbnail image from the gallery. With the right tools, you can set up many FHGs as RSS feeds for blogs, with your own descriptive text or text ’scraped’ from the sponsor’s gallery.
• PPS (Pay Per Sign Up): When a surfer signs up for membership of a sex site they have arrived at via your affiliate link, you will receive a certain amount for that sign up. This will vary according to the type of sign up (trial or full for example) and the sponsor. It will be a one time payment. See this post for more details about Porn Sponsor Payment plans.
• Revshare: Most porn sponsors offer Revshare, many alongside PPS, so in these cases you will have to make a choice of which one you prefer to market with. What you get with Revshare, is a percentage of all payments made by the surfer to the porn sponsor. See this post for more discussion of Porn Sponsor payment linking codes.

• Niche Terms:

• Hardcore: Often used for porn which doesn’t fit any specific niche. I tend to see it as anything which describes or shows penetration or real (as opposed to ‘hinting at’) masturbation.

• Softcore: The ‘pretty girl’ niche. Girls will be nude and full frontal nudity is usually allowed. ‘Tease’ will also fall into this category. The main definition, I would say, is that there is no sexual act occuring or likely to occur.

• Amateur: Surfers looking for ‘real amateur’ will be hard put to find it. Because of restrictions on making porn videos without the correct legal cover, very little ‘real amateur porn’ exists. Amateur in porn terms will usually signify someone who is employed in the porn industry but is not a well known porn star. A great deal of amateur porn is very hardcore, especially from the UK and European markets. However, ‘Amateur’ will also cover women who have their own porn sites on the net. They have all the legal cover, but are ‘on their own’, rather than being attached to a big porn sponsor.

• Reality: The Reality, Amateur and Hardcore markets often overlap. However, for ‘real reality’ the porn surfer will usually find a scenario which consists of ‘a real person or people being filmed having sex without their knowledge,’ or ‘a real person who comes along to an interview and agrees to have sex on camera for money’. The scenario for Reality porn can often be like a Big Brother TV series or a ’search for the latest popstar’ series, or similar. The ‘Voyeur‘ niche and the ‘Stolen Porn Videos’ niches overlap with the Reality niche (hidden cam footage, etc), for the same reason - porn sponsors have to provide legal documents, so most of these scenarios will have to be staged.

• Teen: Porn has its own definition of ‘teen’. A ‘teen’ in porn terms must be over 18, but can be anything up to the age of 30! If the girl looks like a teen (or has pictures and videos she made when she was a teen), and she still looks good, then she will probably be depicted as a ‘teen’. Regulations preventing underage sex are (correctly) very stringent, so there is a shortage of real teens in the porn industry. However, Teen is the most surfed for niche (and the most difficult to sell, by the way, because there are so many people trying to market the teen porn niche), so sponsors will provide for the market under the terms available to them.

• MILF: ‘mothers I’d like to fuck’: A ‘true’ MILF will be married (or divorced) with children (often teenagers, which fits the expression [supposedly made originally by a male college student about his room mate's mother]), but she will still be relatively young. However, there is a definite crossover between MILF and Mature. In most (but not all) cases, if a mature woman is described as a ‘MILF’, she will be very attractive whether she is 30, 40 or even 50 years of age. The ’scenario’ on MILF and Mature, is of the older woman seducing a younger guy and this is played throughout the porn industry (’Cougar’ - a woman who seduces younger men and then drops them without remorse is another turn of this phrase). You will also find some younger women portrayed as ‘MILFs’ because their bodies look better on screen than those of most older women (from a porn surfer’s perspective).

• Mature, Granny: If a woman is described as a ‘granny’, she will be unlikely to ever make the ‘MILF’ category (but it can happen, especially if the sponsor is short of ‘MILF’ content). However, as you can see above, a ‘Mature’ woman may well make the crossover to MILF.

• Big Tits/Big Boobs: Like the ‘teen’ niche, very highly surfed and therefore very highly marketed. Nevertheless, as most porn sponsors provide some form of ‘Big Tit’ site, most people who want to make money selling porn promote Big Tits. This is another term which does not necessarily mean what the average person in the street may think it means. A woman with pretty average size boobs can be portrayed as a ‘big tit vixen’ if the sponsor so chooses. However, true ‘big tit’ surfers, will have their preferences. Big Natural Boobs can be very big sellers as long as not a hint of silicone appears on your sites or blogs - the surfer will know the difference and leave. Small boobs have a following too (often related to the ‘teen’ niche), as do boobs from different cultures and races.

• Ass/Big Booty: This niche, from a surfer’s point of view, should be specific. He will be looking for porn shots containing women with big asses. Surfers also have their favourite niches within this - latina, white, black, even Asian (if you can find Asian girls with big booties). Terms used are Big Booty, Big Ass, Fat Ass, Round Ass, Curvy Ass, Phat Booty, and so on. Sometimes the Big Ass niche will overlap with the Anal niche, but be careful here, as many surfers turned on by big asses will not want to see anal sex, while others will, so you need to be very specific about who you are marketing your content for.

• BBW (Big, Beautiful Woman): This covers big girls and women and also uses the terms ‘Chubby’, ‘fat’, ‘big’ and ‘thick’. The terms used here will be accepted differently according to culture (for instance, ‘thick’ in US porn terms usually means to have a big ass or to be ‘a big woman’, but in UK slang means stupid), you need to remember this when aiming at particular porn markets. You will also find a crossover between the BBW and the Big Tit niche, so you need to make sure that your surfers get what they want (for example, a surfer looking for big tits on slim girls will not take kindly to being offered ‘chubby babes’ as an option).

• Lesbian: In porn market terms this means ‘two girls getting it on with each other’. It does not necessarily mean they are ‘real life’ lesbians. Most women in the porn industry will ‘do lesbian’ as part of their role. A well-liked scenario in the Lesbian niche is the ‘first timer’, or the girl who is seduced into having ‘her first lesbian sex’ by another girl or woman.

• Gay: The Gay niche has many sub niches, according to culture, race, age and how far the gay sex actually goes (no condoms for example). One of the most popular is the ‘Twink’ niche, where youngish guys of legal age are often supposedly ’seduced’ by an already gay guy or group of guys. Another closely-linked sub niche is the ‘gay first timer’ or the ’straight guy who has gay sex for money’. Gay porn has a huge, often extremely loyal following, but you need to know the niche well to make serious money here.

• Bisexual: Don’t be fooled by this term. In ‘normal life’, a woman may call herself ‘bisexual’ if she likes havng sex with women as well as with men. Not so in the porn marketing business. When you make money by selling ‘Bisexual’ porn, you are promoting what is usually a threesome consisting of two guys and one woman and the guys will have sex with each other as well as with the woman. It has some crossover with the Gay niche (particularly the ‘first time gay’ or the ’straight guy goes gay’ sub niches). If you want to market Bisexual porn, make sure you get your facts right first and find a sponsor who has also got it right.

• Interracial: There is some debate in the porn marketing industry about this term. Many say it was originally coined as a niche where white women had sex with black guys (usually with Big Dicks - another niche of course), but many porn sponsors promote Interracial also as Ebony women having sex with white men (and some go as far as to call their Asian or Latina girls having sex with American guys ‘interracial’), while others say that black women having sex with white guys should be in the Ebony niche. There are a huge number of porn sponsors who have Interracial content, so you should have enough choice to be niche specific - a site or blog for ebony girls having sex with white guys and another for white girls having sex with black guys, and so on … you get the picture.

• Latina: Any woman who comes from a Spanish (or Portugese) speaking country or looks as if she does. You can find many beautiful women in this niche, particularly in the ‘teen’ market. Much of the porn produced in the latin niche is very hardcore. Latina women are also well represented in the ‘big booty’ niche.

• Asian: Any woman who looks Asian. However, surfers looking specifically for Asian Porn will want to see ‘the real thing’, so if you want to promote this niche as one of your big money makers, do your homework first. There are many sub niches to Asian, including Japanese, Thai, Chinese, and, at a push, Indian (although Indian porn usually converts better in its own niche). Asian women often look young for their age and this can attract surfers from the ‘teen’ niche.

• Ebony or Black: The terms are interchangeable and you will tend to use both for keywords if you promote this niche. Many ebony women are highly represented in the ‘booty’ category and there are a growing number in the big tit niche also. A great deal of ‘amateur’ porn is produced in this niche. There are also large ‘ebony teen’ and reality markets, where the scenario is often a young black woman arrives for an interview for modelling or rap record making and gets seduced for money.

• Fetish: This is a huge niche and, to my mind, covers anything you might be a little afraid to tell your workmates you like. In fact it is more an amalgamation of many niches in their own right, including BDSM, Femdom, Spanking, Smoking, Pregnant, Hairy, Transexual, Feet and Legs, Stockings, Latex, Pantyhose, and many, many more. You will find loyal followers in each of these niches if you spend to time to do your homework and find the sponsors who promote fetish well (many do not).

• Hentai/Anime/Toon: Be very careful if you are thinking of making money selling from these niches. Firstly, they are all specific niches and have sub niches within them (although some sponsors fail to market them this way). Secondly, and probably more important, you have to be extremely clear about where you get your content from. There are lawsuits going on as I write this post, where sponsors who have probably bought content in good faith are discovering that it may now be stolen from its original owners. Don’t try to make money marketing these porn niches unless you have done all your homework and then some.

The marketing terms above are just the tip of the iceberg when it comes to ‘knowing your stuff’ in the adult industry, but they should help.

As you begin to build your ‘porn empire’ and make money, you will learn much more of this ‘porn jargon’. I hope that this list has been enough to help start you on your way to make money as you market porn.

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