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Make Money Market Porn For Newbies - Part 5: Sponsors

Market Porn efficiently - Choose Your Sponsors With Care

Note: If I use any terms in this post you are unsure about you can find them on my Marketing Terms post.

Okay, so now you have sorted out where you are going to host your blogs or sites so that you can market porn and make money. The next thing you obviously need is at least one, or preferably 3 to 4, sponsors.

Finding a porn sponsor is easy if you have already looked around adult webmaster forums. Many of the posters have affiliate links to sponsors in their signatures. In the adverts at the top right of this blog, and in 2 long lists further down the right hand side, I have links to many of my sponsors who you can try if you like. I will tell you here and now that it is to my advantage if you click through those links and sign up with my porn sponsors, but only if you then go on to market porn effectively and make money from them yourself. Like most referral systems, I get a bonus percentage payment for sales made by affiliates who have signed up with a porn sponsor through my link. But you have to make a few sales first or I will not get a cent.

What I am saying here is, take your time checking out sponsors. Only sign up with a porn sponsor whose content you think you can sell. And don’t believe all the hype. Most sponsors will tell you they will make you loads of money and some will, but only if you put in the effort and get to know how to market their porn well. And that, as with most money making ventures, can be a case of trial, error, more trial, and then, if you do it right, success.

So how could you go about choosing a porn sponsor?

This will be down to several factors. I’ll give you list of some of these:

• Content:

1. Does the sponsor have enough content for you to market? This will depend on how you are promoting them. If you intend to sell porn by making free sites then a sponsor with limited content, but content you think you can sell, could work for you . Limited but great content could also work for making a few TGPs which could convert well, but not that many. However, if you intend to make porn blogs (which of course need to be updated on a fairly regular basis), then that limited content will soon run out, which isn’t the greatest way to promote a porn sponsor.

• Niches:

1. Do the Niches offered by this sponsor appeal to you? If you do not like the niches offered you will probably not be able to promote them very well to your surfers.
2. Do you think you will be able to sell porn from the niches offered? Just because you like this niche, does not mean that enough other surfers will like it too. A look at keywords to do with this niche and how often they were searched can be helpful here (here is a link to a free one - you need to turn the adult filter off before you use it). If you find what you think is a good selling niche with keywords to match, ‘Google’ the keywords and see who is on the first and second pages (in other words, check out your opposition). Will you be able to compete with them?.
3. And, if you like the niches offered, is enough content provided for you to use them effectively if you want to make money using porn blogs?

• Will The Sponsor Accept You As An Affiliate?

1. Check the sponsor’s Terms and Conditions very carefully. If you live in a country other than the USA or Canada, or wish to publish porn in any language other than English, you could be refused as an affiliate even before you start.

• If the Sponsor Accepts You, are you happy with their terms for accepting your surfers?

1. If your content is aimed at, or is likely to be surfed by (for instance) people living in Europe, will your sponsor accept their payments? (Some US sponsors will take you as an affiliate if you come from a country outside the US, but will not take payments from surfers outside of the US or Canada - I guess the same may apply to some European sponsors, although I haven’t found this to be the case as yet).
2. Does the sponsor have payment methods set in place to cover different credit cards, cheque payments, telephone payments, etc? Someone who wants to market porn to surfers who wish to buy it, but who may not have acceptable credit cards, has to ask this question.

• Has the sponsor any rules set in place which you find unacceptable, or hard to work with?

1. For example, most sponsors will allow you to market their porn videos and pictures on a blog or site which contains posts and banners for other sponsors, as long as the post you use their content on is only to promote them. Others will not allow this. The latter will only allow you to use their content on blogs and sites dedicated entirely to them. Some affiliates find this acceptable, others do not, as this means that, in theory, you will not be able to trade links with other sites promoting different content/sponsors or provide reciprocal links to porn directories offering links to many different sponsors. The situation I have just described is an extreme case. In most cases, as long as the porn site or blog only contains the sponsor’s content, they are ok about link trades, etc, but it is something you need to check out before you sign up.
2. Are you intending to use email promotions as part of your campaign (or even asking regular readers to sign up for emails of your RSS feed?). Firstly, email promotion is a very dodgy area and needs to be checked out with great care before even attempting it (if you still wish too), but promoting your RSS feed by double opt in email is something many blog owners do automatically. Check very carefully that the sponsor allows this and ask if you are not sure. A few will refuse and, if this is the case, you do not want to market their content on a porn blog or site which carries an email subscription form.

• How does the sponsor intend to pay you?

1. A very important point when you want to make money selling porn and not all sponsors pay out the same way. Many sponsors will pay you by cheque, along with options for bank wires, ePassporte, etc. Others do not pay by cheque and will expect to pay you by ePassporte or a similar payment system. This means that you have to be signed up with the payment processor before you can receive your earnings. In the case of ePassporte, this will cost you money. A few sponsors who pay mainly by ePassporte offer a free card to their affiliates, but you have to earn enough money before they will give this to you. At least two of my sponsors, Royal Cash and Flash Cash offer free ePassportes, so, if you have other sponsors who pay this way, they could be worth checking out.
2. There are also different payment methods. For instance, many smaller sponsors use CCBill as a payment method, in which case, any sales you have made in the week (from whatever sponsor) will be totalled together and, if the total is over 25 dollars (I think - I have set mine to higher amounts), they will send you a cheque. Many sponsors (and the list grows daily) are using the ‘NATS’ system of payment. NATS sponsors usually have higher set payment levels than CCBill (many will not send you a cheque payment until you have reached 100 dollars) and each work individually. This means that you could have sales all over the place for different sponsors, but no money coming in because you haven’t reached their individual payment levels.
3. Most sponsors (even many European ones) make payments only in US dollars. As I write this post, the conversion rate of Dollars to Euros is pretty dire. Bank charges for converting currencies also have to be considered. If you are not a resident in the US, you may need to think about strategies you can set in place to overcome this (this of course applies to anyone making money online from whatever source). Perhaps a word with your friendly bank manager wouldn’t go amiss? Another thing you could consider if you are a non-US citizen, is to concentrate on sponsors who will pay you in other currencies. The list is small and rather limiting (and I will try to update this post later, with a couple of them), but growing.

• What does the sponsor offer you? - Don’t forget, this is a two-way process. Sponsors need you to make money for them, so many of them will make you various offers to encourage you to market their porn sites over other sites.

1. Does the sponsor offer RSS feeds for your porn blogs? You may begin making money from porn by writing all your content by hand, but you will probably come to realise that you need more blogs to get you constantly listed in porn directories and provide backlinks. Sponsor RSS feeds come in very handy here. Keyword rich feeds will give you content for a great number of blogs if you use them right (and you will need to check out the feeds provided - some are great, some ok, and a few, pretty dire). So remember this when you check out a porn sponsor.
2. Does the sponsor provide Free Hosted Galleries? (picture or video galleries on their servers you can link to with a picture and some [keyword rich] text). How plentiful are they? If you market porn by building blogs, you are going to need a lot.
3. Does the sponsor offer free hosting? Some, like Traffic Cash Gold, will offer you a space on their servers for uploading your own TGPs and sites and hosting images etc, others, like Incredible Dollars for example, will offer you the whole works - cPanel, Wordpress blogs, image hosting, and other hosting goodies (and if you provide them with your own domain name, who is to know the hosting is provided by your sponsor?) . Others, like Bang Bros, will host your Bang Bros content TGPs for you, or let you build your own out of their chosen content. Some sponsors expect you to make a sale for them first, but others, like the 3 sponsors I have mentioned, (unless their rules have changed recently - best to check them out) will give you all of this to help you make your first sale. This is a great way for a new adult webmaster to begin selling porn and making money. There is one proviso though: Only ever use sponsor hosting for marketing that particular sponsor’s content. A small price to pay, I reckon.
4. There are many other offers made by porn sponsors to help you. They are all worth checking out.

Of course, at the end of the day, all those goodies will not do you any good at all unless you make money. One way to help you on your way to riches is to ask yourself the following question:

• What does the sponsor offer the surfer who clicks onto their pages?

1. Does the sponsor give too much away before the surfer joins up? Many do, I’m afraid, particularly, in my experience, in the ‘pretty girl’ niche. Loads and loads of free, big picture galleries offered daily. In this case, you need to ask yourself, what else does this sponsor offer which makes it worth a surfer’s while signing up to them? If you cannot come up with a satisfactory answer, I suggest you go elsewhere.
2. How does the porn sponsor approach the surfer when he or she lands on their pages? Check out a few of the sponsor’s sites. What are they offering? Multi site membership is often a good deal for a surfer, particularly if the original niche you are offering has limited content. Will this appeal to the surfer who has browsed your niche-specific blog or site? What about exit consuls (pop ups to ‘give the surfer another chance to sign up’). How effective are they? If you had the money and wanted to join a porn site, would they convince you?
3. Payment options: Do they seem fair compared with other sites? Does the sponsor offer cheap trial memberships? If a surfer signs up for a cheap trial, will there be enough content left after they have downloaded porn for a couple of days to convince them to remain and pay the full join up fee?
4. What extras does the sponsor offer which you may not know about from the affiliate pages? (and you can find this out by checking out the sites as a surfer first) Does the sponsor offer free membership of other sites as well as their own? (many do) What formats are their videos in? Is there any interraction? (24/7 cam corders for example). There are a host of things you can look for. Some useful, some not. The main thing is to put yourself in the head of your surfer and try to think how they would react to what they find when they click on a porn site you are trying to sell them membership to.

There is a great deal more I could write about How To Choose a Porn Sponsor, but I reckon that’s enough to be getting on with for now. Some of the information may seem irrelevant to you when you are just starting out. You may well just want to get on and sell some porn and do not think you need to spend so much time checking these things out. But these tips are written with hindsight. Had I known all of them myself from the start, I probably would have made more money by now. I certainly would have chosen my (many) sponsors with more care.

But whatever sponsors you choose and whatever reasons you choose them for, just remember, that with the right attitude, you will make money when you market porn. It’s just a matter of lots of hard work, good research and constant learning. And selling porn can be addictive because it works, if you do it right.

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